MEFI Flash with Mediatrade: Blending Physical Foreground into Virtual Environment – Colors, Light and Digital Twins in Immersive Productions

 Welcome to MEFI Flash with Mediatrade: Blending Physical Foreground into Virtual Environment — Colors, Light and Digital Twins in Immersive Productions In virtual production, an immersive viewer experience is enabled by a convincing illusion. That illusion emerges when the physical foreground and the virtual world share the same conditions. This Flash shares observations learned on a VP stage about blending physical foreground with virtual environments, with a particular focus on color consistency. While the examples come from virtual production, some underlying principles may carry over to other immersive and real-time contexts beyond VP. The presentation also covers our observations so far on using digital twins as part of digital set design. Speaking at the event is Tommi Rosnell, Mediatrade’s Lead VP & XR Studio Systems Designer.

Organized by

Organized by MEFI & Mediatrade

Location

Register via this link: https://link.webropol.com/ep/mediatradeflash

Date

18.3.2026